Our Team

 Bassel Salloum is the Founder/President and CEO of Innovative Medical  Management and Conexem Software. He brings over 25 years of complex  claims management to the IMM team. At the age of 19, Bassel developed a  passion for protecting medical providers from the complicated management  of claims and the abuses by the insurance companies to deny and or  delay payments to the medical providers. Bassel has dedicated his life  to developing systems and strategies to educate medical providers with  the practical application of certain processes that would ensure they  received maximum reimbursement for their claims. Bassel developed  expertise in billing, collections, legal representation and complete  Revenue Cycle Management for medical providers of all specialties  including hospitals and out patient surgery centers. Bassel’s expertise  in the industry led him to develop a medical practice management  software (Conexem Software) that is now used by more than 200 medical  providers in California. 

Lorena is a Workers’ Compensation Professional with over 34 years of leadership experience in operational and financial management of occupational clinics and outpatient medical groups.  She is a highly motivated leader with the ability to establish organizational structure, increase staff performance, and initiate new business strategies.

Her expertise in increasing profitability through operational efficiencies and revenue generating programs is highly sought after.  

She specializes in coding, auditing, revenue cycle management and compliance.  She is highly skilled at negotiating Workers’ Compensation MPN contracts, Employer Services, PPO and IPA contractual agreements.

She has been a certified professional coder since 1993 and carries the CPC designation. She is a member of the American Association of Professional Coders.

She works diligently with her clients to insure that all services they have provided are properly documented resulting in optimum reimbursement.

Liza   has been providing a broad range of healthcare expertise for over 25  years to clients in private practice, urgent care, occupational  medicine, hospitals and ambulatory surgery centers. She has led  organizations and teams in the design and implementation of practice  start-ups as well as the development of new and efficient service lines  in various healthcare organizations.  She has overseen the introduction  and implementation of process improvement initiatives and system design  activities in numerous healthcare organizations, from large to small.  

Liza  has extensive experience in healthcare operations and change  management.  She has a proven track record with adoption and application  of different management models aimed at generating innovative and  meaningful advances in workflow and process productivity tailored to the  specific organization.

Liza has a  degree in Healthcare Administration and  will provide the experience,  insight and creativity to  keep your organization moving forward.